Its highly suggested that you read this information if your new to Conversion Tracker


Walkthrough


Getting Started

Now that you have successfully installed Conversion Tracker on our website you are almost ready to begin tracking your conversions.


In order for Conversion Tracker to successfully track all of your conversions you have to replace your affiliate links on your site with custom ones generated by Conversion Tracker, first lets login to our administration interface by pointing our browser to the required location, if our site is www.example.com and we did not rename the Conversion Tracker folder then we can point our browser to http://www.example.com/ct/login.php. You should then arrive at a page like the one in the screenshot below.


Conversion Tracker Login Screen


When we first login to Conversion Tracker we are presented with the first page which contains a welcome message and reminder to include the first line of code into your website, it also gives you a list of helpful links which you can use to better educate yourself about Conversion Tracker.


After we are logged in click on the "Create Links" (without the double quotes) button in the top navigation bar and you will be presented with a screen shown in the image below.


Conversion Tracker Create Links Screen


After our initial installation this section of Conversion Tracker is one of the most important parts, this page will generate us custom tracking URLs which you must use on your site to fully track your conversions and conversion rate data.


This form requires only 2 entries to be made, the first field to fill out is your affiliate link which you would normally just place directly on your website and the second field to fill out is your subid name, your subid name is provided by your affiliate company and if you are unsure what the exact name is you can look through there documentation or contact them to figure it out.


Sometimes the subid name will not always be automatically placed in your affilaite link, if this is the case do not worry it doesn't have to be automatically placed in your affiliate link, Conversion Tracker will place it in for you, but we need to know the subid name in order to correctly track your conversion data.


Some affiliate companies may give you documentation saying that your subid name is something like s1=blablabla in a case like this the value you enter into the subid field is only s1 (s1 is the subid name used by the affiliate company MaxBounty).


Once you have inserted this information and click the "Generate Tracking Link" (without the double quotes) button a custom tracking link will be created and shown to you, this is the link you will use in your website and not your affiliate link.


Do not worry though the end user will not know the difference and they will still end up on the correct website by clicking on this link, the website they will be redirected to is the affiliate link you entered into the form. We need to generate a custom tracking link in order to successfully track the amount of clicks generated by this particular link, which in a few moments you'll see why its a required step.


Once you replace the affiliate links on your website with the custom tracking links generated by using this form, your work has been completed and you are now able to fully track all conversions generated by this affiliate link, however there is still alot you need to know about Conversion Tracker to get the most out of it so please keep read this entire article.


At this point in time there really isn't any more source code that needs to be changed, but as you may have already noticed the tracking system is not yet automated, and in the everyday life of a marketer it helps to automate everything we can.


Included in the Conversion Tracker software is a file called postback.php, this file handles postback systems which are employed by affiliate companies, however not all affiliate companies employ a postback system, hopefully in time all affiliate networks will realize it can be much more profitable for everyone if we have a more standardized tracking system.


If your unfamiliar with the term PostBack or PostBack system its a way to describe one server sending information to another server when a particular action has been made, server A is able to send server B any information it likes and then server B can store and use that information. In this example the affiliate companies are server A and we are server B.


Now that we have that cleared up lets talk about how to use this system, the first thing you have to do is check if the affiliate company you are using employs a postback system, if they do not then your conversion tracking will still work fine but we won't be able to fully automate the process, we will talk about how to manually add in a conversion a little later on but for now lets finish showing you how to use the postback system.


If the affiliate company you are using does have a postback system it will most likely look something like the image below (This is the postback system used by the affiliate company NeverBlue Ads)


NeverBlueAds postback system


As you can see from the above image they require you to provide them with a URL to a script on your own website, the URL that you will provide your affiliate company looks like this:


http://www.example.com/ct/postback.php


This is assuming our website domain name is www.example.com and our Conversion Tracker folder name is "ct" (without the double quotes).


The Conversion Tracker postback system currently takes in a total of 4 paramaters (I'll explain) which are called subid, affid, camid, amount and the only required paramater to use when forming your postback url is the subid paramater, which as you may have guessed is the subid value that we have previously passed to the affiliate company in there URL.


Now let me show you how to correctly form the postback URL to give to your affiliate company by using the NeverBlue Ads postback system which is shown in the image above.


NeverBlue Ads will send back certain information to your website, the information they send back is the affiliate id, site id, campaign id, action id, subid, and the unique_conversion_id which can be seen in the left hand colomb in the screenshot above. Its also good to remember that each affiliate network is different and will send back different amounts of information but no matter what they will all send back the subid which is the most important part, everything else is just to make things look nicer, but the subid holds all the power.


So if we need to provide NeverBlue Ads with our postback URL, our URL would look like this:


http://www.example.com/ct/postback.php?subid={subid}&affid={affiliate_id}&camid={campaign_id}


Notice that I did not use the paramater "amount" in our URL, this is because NeverBlue Ads does not send back this information and again its not required and is mainly only used to make things look nice, the most important part is the subid.


Lets recap a little bit, in order for us to form the postback URL we need to give to the affiliate company we find the URL location of our postback.php file which is located in your Conversion Tracker folder, we then find out which information the affiliate company will send back to us and then we include all of it in the URL.


A thing to remember when making your postback URLs is that everything before the equals (=) sign must be the one of 4 names (subid,affid,camid,amount) and the values for these names are located on the right hand side of the equals (=) sign and are provided by your affiliate company in the example above the values provided by NeverBlue Ads are {subid},{affiliate_id} and {campaign_id}


Once this stage is finished you are done and the only thing you have to do now is monitor your statistics in the Conversion Tracking administration panel which is located on your site, to determine exactly which keyword was typed in, what the conversion rate is for this keyword, what link generated the conversion, what search engine the conversion came from, and the current conversion rate of this keyword/affiliate link combination.


The last thing I would like to mention is that there is no date field to determine what day the conversion was made but this is automatically done for us, you see the postback system works on the same day a conversion is made so as soon as your affiliate company says you have a conversion it sends that data to your website so you can use the current day, this is also why a large amount of companies don't currently offer a date field to return.

Now lets say for example that the affiliate company you are using does not have a postback system but you still need a way to fully track your conversions, this is still very possible to do with Conversion Tracker but requires you to manually add the conversion into the system.


If you click on the "Add Conversion" navigation link on the top of your Conversion Tracker administration panel you are presented with the screen in the image below.


NeverBlueAds postback system


This screen allows you to manually enter in all the conversion data that the postback system handles automatically and to get all of this information all you have to do is login to your affiliate networks site, look to see if a conversion has been made and get the required information from your affiliate network.


Its also good to know that just like the postback system the most important element to enter in this form is the subid which can be seen in the statistics provided by the affiliate network you are using.


That is all the major elements that you really need to be aware of when using Conversion Tracker and the rest of this file explains a little about how to manage your links, and explains how the actual tracking system adds up your statistics, which if your tired of reading you can take a small break and come back and read the next section at a later time, but its good to know how the statistical information is presented to you so you will have a better understanding at how to use this information.


Having A Look At Your Statistics

Statistical data is what Conversion Tracker is all about, but knowing a little bit about how to understand this data is important and that is what we are going to talk about in the final section of this walkthrough.


Lets take a quick look at the "Manage Links" (without the double quotes) tab inside of the Conversion Tracker administration panel.


The manage links tab is a place where you can see all the custom tracking links that you have created, this tab allows you to remove tracking links from the Conversion Tracker system and see which tracking link matches up with which affiliate link.


When you click on the "View Link" button beside an item you are shown the full length tracking URL and full length affiliate link which the user is brought to once that tracking URL is clicked, this helps you identify which tracking link on your site points to which affiliate offer.


Its important to remember that before you remove a link by pressing the delete button beside the item you should first remove the tracking link from your website, if you do not and you remove a link before hand and a user clicks on the tracking link they will not be brought anyway and can cause a bad user experince.


When you remove a link from this page it will also remove all conversion and keyword data associated with it on the conversions and statistics page, so if you don't want to loose that data before you save it, you should wait before removing this item.


The next tab we will have a look at is the "Conversions" link located at the top of the Conversion Tracker administrative interface.


This page shows you each and every one of your conversion, it shows 20 results per page and is presented in a sortable list, it shows you the date the conversion was made, the affiliate link that brought the user to the offer page, the keyword that generated the conversion, and 3 other optional fields which are your affiliate id, campaign id, and the amount this conversion made for you.


If you see a value of "Null" in any of these fields as you use Conversion Tracker, this means that the information was not entered it basically tells you that no information was recorded for this particular table cell.


Beside each item you will also notice a delete link, when you remove an item from this page it will relfect your statistics on the actual statistics page (Which we will talk about next), so for instance if you decide to remove a conversion from this page the statistics page which shows the total amount of conversions for the keyword will be lowered by 1 and your conversion rate will be re-calculated so even though you may want to do some cleanup after awhile it may be good to leave these conversion in there place until you have saved all of this data.


Finally lets talk a little bit about the statistics page, which can be seen by clicking on the "Statistics" link on the top navigation of the Conversion Tracker administrative interface.


The statistics page is the real heart of Conversion Tracker, this is where all the real profitable information is stored, as you see there are 7 columbs which show your affiliate link, keyword, search engine, amount of clicks, number of conversions, the conversion rate and some actions to view and delete the item.


Lets first talk about something that may confuse some people as your statistical data begins to grow in size and that is what may appear to be duplicates in the results and this is because the entire system is based upon groupings, unlike most tracking systems groupings of data gives us a much more detailed picture but may appear to be duplicates.


Lets explain this a little more, lets say you have 2 results on the statistics page, both have the same affiliate link and both have the same keyword, these may appear to be duplicates but if you look closely they will not have the same search engine.


Conversion Tracker knows that sometimes the exact same keyword on Google with the exact same affiliate link may convert better for the exact same keyword on MSN.


So this data is seperated so you can see exactly which search engine is generating the most amount of conversions for you.


Next lets take explain the grouping system a little more, there are 3 items in the grouping system, there is the keyword, the search engine, and the affiliate link, with this grouping there can be a wide range of statistics.


For instance you can determine exactly which affiliate links are generating you the most amount of conversions, or you can see which affiliate link on which search engine is generating you the most conversions, or you can see which keyword (Search Term) on which search engine is converting the most for you.


Conversion Tracker lets you analize and save your most profitable affiliate links for which keyword and search engine so you can know exactly which affiliate link to promote, exactly which search engines to promote your sites on which contain that link and which exactly keywords to have your site ranked for.


With this data you can increase your PPC profits by bidding on the search terms which are converting the most for you and set yourself ahead of your competitors who may not have access to all of this information.



Other Helpful Articles


Requirements - The requirements you need in order to use Conversion Tracker to its fullest.

Installation Guide - Everything you need to know about installing Conversion Tracker.